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[App Fridays] Kite by Zerodha marries speed with simplicity to pull in first-time stock traders

Zerodha appeals to both beginners and seasoned traders through its bouquet of user-centric products, one of which is Kite — its flagship trading and investment platform. However, its app version, Kite Mobile, launched in 2019, and since then, there’s been no looking back. Needless to say, Kite’s availability as a multilingual app enabling first-time traders may have had a role to play in it. The lightweight app rests on the ‘3S’ principle - speed, simplicity, and sleekness, and enables trading at almost zero latency. Kite allows third-party app integrations too, and developers can build their own trading applications with Kite Connect APIs.

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