[TechSparks 2020] Technology, trust, tenacity – what the fintech future will look like
Here are some key takeaways from the wide-ranging discussion, on how tenacious fintech players are leveraging technology architectures and customer-centricity to build trust in their markets. The data advantageInsights from big data, analytics, and technologies like artificial intelligence (AI) and machine learning (ML) are propelling fintech players to the next level of evolution. Customer contact centers used voice analytics to understand user intent and pick up potential anomalies in behaviour. Mayank of IndiaLends also shared his company’s experience in using voice analytics at their large call centre. Data analytics has helped ecommerce merchants reduce cart abandonment rates, according to Raju of Razorpay.