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On the Edge Conservation creates virtual animal influencers

On the Edge Conservation is launching “virtual animal influencers” on YouTube and other digital platforms to draw attention to endangered species. With the animal influencers, OTEC is mimicking the human “virtual beings” market that blossomed in the past couple of years as artificial intelligence, animation, and influencer marketing have all converged. Rather than using digital humans, OTEC is using animals, who are parroted by human actors. It has used popular digital platforms and the latest motion capture technology to create a series of short-form video diaries starring three new virtual animal influencers, launching today. The adopted motion capture pipeline was designed by Doppelganger, which formed as a collective in response to OTEC’s request.

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