[The Turning Point] Why four friends decided to tap non-metro towns with social commerce startup DealShare
Having studied the changing face of retail in countries like China, the friends found that AI /ML and gamification in social commerce make it easy to reach out to the masses quickly and create virality. The DealShare founding teamA win-win situationThe icing on the cake was that they did not spend a lot on marketing. Founded in September 2018, DealShare is a social commerce startup that specifically targets non-metro and middle income customers with mass-market products. All these are sourced directly from local manufacturers and suppliers. With more than 15 lakh customers, the social commerce startup now services more than 25,000 orders every day in 20 cities across Rajasthan, Gujarat, Maharashtra, and Karnataka.