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3 Ways Small Businesses Can Win the Holiday Season This Year

As a small business owner, there’s a lot to celebrate this holiday season. The holiday shopping season might look a little different for all of us, but it’s still an important inflection point for small businesses. 1—Double Down on Your Small Business StoryWhile small businesses may not be able to compete with the big guys when it comes to deals and savings, your business has something the superstores don’t: a regional story that has the potential to capture hearts. Pick a shopping holiday, such as Small Business Saturday, and create a social advertising or email campaign for it. Adobe Spark and Square recently teamed up to help small businesses through The Holiday Small Business Boost.

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