She is the founder of The Cause Wear, a clothing startup melding fashion, social conscience, and sustenance. Established in December 2019 as an Instagram page, The Cause Wear was registered in June this year. On World Student's Day, The Cause Wear partnered with Apollo Cancer Centre to gift mobile phones and laptops to aid their online education | Image Source: The Cause WearBusiness modelThe Cause Wear presently functions through Instagram and Facebook. According to the founder, The Cause Wear has more than 175-plus customers, with a retention rate of over 40 percent. On October 15, which is celebrated as World Students’ Day, The Cause Wear partnered with Apollo Cancer Centre in Chennai.