Like many overseas Chinese, Derek Weng gets shopping requests from his family and friends whenever he returns to China. Many in China still uphold the belief that “imported products are better.”The demand gave Weng a business idea. In 2018, he founded LemonBox to sell American health supplements to Chinese millennials like himself via online channels. “In China, most supplements are sold at a big markup through pharmacies or multi-level marketing companies like Amway,” Weng said. Selling cheaper vitamins is just a means for LemonBox to attract consumers and gather health insights into Chinese millennials, with which the company hopes to widen its product range.