A “zebra” company is different. Earlier this month, the mobile video unicorn Quibi folded less than a year after its launch. The opposite of a unicorn company, to my mind, is a zebra company. Unicorns thrive so long as they remain in the enchanted forest of endless venture rounds; zebras tough it out in the savannas of the free market. A zebra company won’t become the next behemoth like Facebook or Amazon, but neither will it become the next Quibi or WeWork.