Max Life Insurance, through its accelerator programme, Max Life Innovation Labs, enables technology startups to build smart fintech and insurtech solutions for specific business challenges. Viswanand shares his views on unlocking India's potential through digital adoption and the thought process behind launching the Max Life Innovation Labs 2.0 programme. YS: What was the thought behind the Max Life Innovation Labs 2.0 programme and the seven selected areas of focus? We launched the first edition of Max Life Innovation Labs on Startup India's platform, on which we received more than 150 applications. YS: What does the Max Life Innovation Labs 2.0 programme offer that no other similar financial programme does?