What’s more, by taking this approach it should end up costing the company less money to support the free tier. “What we expect is that you can do all kinds of things on that free tier. As he points out, there’s a point where early stage companies don’t have many users, and can remain in the free tier until they achieve product-market fit. “That’s when they put a credit card down, and they can extend beyond the free tier threshold and pay for what they use,” he said. The newer free tier is still in the beta testing phase, but will be rolled out during this year.