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Why Parimatch wants to be the ‘Netflix of the gambling world’

International betting company Parimatch has been gradually changing its approach, shifting from a purely betting company to a more technology-driven one. Its latest product, the role-playing game Footboss, is the next step in that evolution in becoming what the company calls “Netflix of the gambling world” – a creating a multi-pronged offering for customers. They not only log on to check the odds in various sports and place a bet but also to play Footboss games and win prizes. We also think about integrating actual events from the world of sports regarding betting promotions,” Berezhnoy says. Read more on Parimatch:- How Parimatch made the switch from betting firm to ‘proactive tech company’- How Parimatch shifted its focus to become a tech company with the help of open source- Not Reserved: Why Parimatch is doubling down on its communications strategy

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