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Non-obvious trends and megatrends: how to become a trend curator and enhance your business

See also my reviews of the related books The Serendipity Mindset, The Creative Mindset, Cross-Industry Innovation, The Art of Noticing, and How to get to Creative Ideas. “Non-obvious thinking can help you anticipate, predict, and win the future,” Rohit emphasises. In 2010, he launched his annual Non-Obvious Trend Report, which he carried on for 10 years. Megatrends and applicationsThe second part of the book describes 10 megatrends that are a culmination of a decade of trends. Trends that lasted (or did not)The last part of the book provides a superb snapshot of 10 years of Rohit’s non-obvious trends annual reports.

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