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E-commerce optimization startup Tradeswell raises $15.5M – TechCrunch

After launching in October, Tradeswell is announcing today that it has raised $15.5 million in Series A funding. Co-founder and CEO Paul Palmieri previously led digital ad company Millennial Media (now owned by TechCrunch’s parent company Verizon Media), and he said the e-commerce market today is similar to the online ad market when he was leading Millennial — ready for more optimization and automation. Tradeswell focuses on six components of e-commerce businesses — marketing, retail, inventory, logistics, forecasting, lifetime value and financials — with the key goal of allowing those businesses to improve their net margins, rather than simply driving more clicks or purchases. Nor does he expect the consumer shift in e-commerce to disappear once the pandemic ends. “Some of it probably goes back to the way it was, some of it stays online,” he said.

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