ROMA AS and England National football star, Chris Smalling, has injected a six-figure sum into Virtue Drinks, a London-based brand that’s on a mission to clean up the energy drinks market. Established in 2016, the multi-award winning brand, Virtue Drinks, creates clean energy drinks which are all natural, with zero sugar or calories. They have two ranges available globally, Virtue Clean Energy and Virtue Yerba Mate, exporting to leading retailers in 30 countries. London born entrepreneur, Rahi Daneshmand, launched Virtue Drinks in 2016, after looking for a clean energy drink himself. Daneshmand says: “We have very high aspirations, with plans to bring Virtue to every store where you might find traditional energy drink brands.