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B2B: What Lies Ahead

Last year was as challenging for B2B businesses as it was for B2Cs. And despite declining revenues, Crosby says many businesses invested in IT hardware and software so they could maintain business continuity. In fact, Crosby thinks businesses will prioritize their IT spend over hiring new employees. Small Business Increases Their EfficiencySmall businesses will concentrate on “stabilization and recovery” in 2021 says Crosby. They will likely spend less overall than they did last year, but Crosby expects their “spend mix” to change.

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