Brewing a new coffee culture
While India has been (and probably will be) a country of tea drinkers, the COVID-19 pandemic is slowly brewing a new coffee culture. Whether getting on the Dalgona coffee craze, or missing the daily brew at the workplace, India’s coffee lovers’ taste range from the traditional filter kaapi in the South to the average instant powders elsewhere. Despite the lockdown, he says that the in-home consumption of coffee went up even as the out-of-home consumption went down. India is also seeing a lot of startups catering to the fourth wave of coffee drinking, with gourmet coffee becoming mainstream in the metropolises. The InterviewThe COVID-19 pandemic has made the future uncertain, with many tech companies freezing their hiring.