This proves that when trouble knocks on the door our mind starts to work to find ways to overcome the negative situation. With the pandemic, quite a lot of startups and companies have been forced to let go of a big part of their workforce. When trouble rises our minds seem to work twice as hard to find ways to overcome the difficulties. Uber, Airbnb and Zalando all brought solutions to the table and became big players in the digital world. Now, even though the reason for the recession is completely different, it’s a good moment to build something that solves problems generated by the shift to the online world.