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Building a new Social Future by Aditya Mukherjee

Customer centricity is a core value at Indian social startup Hike, its senior product manager Aditya Mukherjee relates in this talk to ProductTank Delhi, which looks to examine why customer centricity is difficult to crack. Why is customer centricity even something we should need to talk about, he asks, and why is it difficult? Customer centricity is the biggest challenge product managers face, Aditya says, because customers won’t care about what you’re trying to make. For example, an ecommerce app that asks customers to invite their friends, or a social app that wants customers to make purchases. The chances of such features succeeding are much higher if they connect to the customer’s psychological job to be done.

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