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How Snack Is Changing How Gen Z Dates

Snack brings together the best qualities of Tinder and Tiktok, two apps that defined their respective fields in early development and are a hit with Gen Z. Snack: Video-First Dating for Gen ZSnack’s founder Kimberley Kaplan explains the mindset that went behind the development of Snack. “Gen Z will use it to match, then immediately migrate onto other social platforms, where they can engage in each other’s content without the pressure of starting a conversation. In its earliest stages, Snack has already seen success with their Gen Z age demographic and membership that skews towards women. These numbers show the instant popularity of video-first online dating for Snack’s target audience as well as its growth potential in the years to come.

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