Made up of hundreds of small components, the user experience or UX is often the trickiest part to perfect for any organisation. Sharing his vast experience and knowledge, Saptarshi Prakash, senior product design manager at food delivery giant Swiggy, explained how to curate a successful product, using an immersive user experience. If you can create a product which fits in with the user’s natural frequency, you win,” Prakash said. Using the examples, Prakash highlights the need to take preemptive measures to really make an impact with the user experience. In the masterclass, Prakash threw light on a challenge his team faced at Swiggy in the early days of their product journey.