So, yes, without a doubt, technology is our friend when running a business. Technology for CommunicationThe Internet, in its current form, has created unparalleled opportunities for building relationships – and communication is the main cornerstone of business. This is crucial but allows you to capitalize on business opportunities and to keep up, if not outpace the competition. Marketing TechnologyThe impact of a properly set-up online marketing campaign for your product can hardly be understated. There are also technology-related pitfalls on the road to success that businesses need to be aware of and avoid.