Austria-based app marketing startup App Radar acquires Spanish startup TheTool
Today Austrian app marketing company App Radar has announced acquiring its Spanish competitor TheTool. The assets-only deal will expand App Radar’s presence in Europe and enable the app marketing company to offer a range of new features to its clients. TheTool (founded in 2017) specialises in data insights for app marketers, and its customer base with more than 400 customers will be taken over by App Radar. Thomas Kriebernegg, CEO and co-founder of App Radar, said: “This deal is a huge step in App Radar’s journey. By combining these solutions App Radar is going to have one of the most complete app marketing offerings available.