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6 business functions at manufacturing firms that analytics can supercharge

Here are six business functions that stand to benefit most from rigorous data analytics implementations, allowing manufacturing firms to bring greater efficiency to their businesses. Data analytics platforms can help you gather customer behavioral signals that you can use to inform your campaigns. Predictive models in analytics platforms can help you forecast different scenarios and project customer behavior. While supply chain companies offer sophisticated technology such as cold chain transportation and real-time data loggers, product waste often occurs. The result is lower product wastage in the supply chain and a boost to your bottom line.

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