That’s why consumer-focused products are at the heart of what we call connected communities — where emerging technology improves services and quality of life within populations. At the turn of the year, following is how B2C companies can best serve those communities, and ultimately catch the eyes of investors looking for the next Zoom or BYJU’S. B2C companies can also support elderly people struggling with loneliness. In response, B2C companies can develop specialized technology that connects the elderly with family and friends. B2C companies need to prioritize building trustworthy solutions that protect users’ privacy while also granting them greater connectivity to their peers and environment.