With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles – TechCrunch
That’s because the startup is placing digital screens on the back of technicians’ vans, delivery vehicles, buses and other commercial vehicles.
“The way we look at it, we are a digital brake light,” Lanham said.
Yes, the brake light is showing ads, but “the driver touching the brakes interrupts the ad.” (The sign can also indicate turns, reversing and emergency flashers.
The idea of putting ads on moving vehicles isn’t new.
There are, of course, ads on the tops of taxis, and startups like Firefly are also putting digital signage on top of Ubers and Lyfts.
Disclaimer: This story is auto-aggregated & summarized by a computer program and has not been created by StartupAround.
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