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Super speedy grocery delivery startup Dija launches in London

In the latest outbreak of investor FOMO, Europe’s VCs are falling over each other to invest in this season’s startup craze: speedy grocery delivery startups. On Tuesday, Berlin-based 10-minute grocery delivery startup Flink raised a $52m seed round from some pretty prestigious investors. “In a world where you can pay the same price for the same item and get it delivered, why wouldn’t you?”This kind of grocery delivery, he says, is far less complicated than the restaurant food delivery model. Suppliers and partnersAs well as buying items wholesale to stock its dark stores, Dija is also on a recruitment drive to onboard “outstanding local shops”. But despite the fact that Deliveroo is also building out its grocery delivery offering, he doesn’t think it’s a competitor.

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