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Future of Work: PhonePe's Rahul Chari on building for the longer-term, and why hustle could be a bad thing

Entrepreneurship and hustling might be synonymous with each other, and might even be a good thing in the short term, especially for founders building from the ground up. But in the longer run, it could do more harm than good, believes Rahul Chari, Co-founder and chief technological officer at fintech giant PhonePe. Simplicity should not be looked at from a product building perspective, but rather from a consumer’s perspective and their experience of the product, he said. “So simplicity leads to scalability, it doesn't necessarily lead to less work or faster go-to-market,” he added. Building in these systems at an early stage can significantly help startups even experiment without worrying about glitches and breakdowns.

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