Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform – TechCrunch
Founded in 2018, Influenxio has now raised over $3 million in total, including from seed investor SparkLabs Taipei. So far, over 6,000 brands have registered on Influenxio’s platform, and it has been used to run over 1,000 campaigns. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo! Large brands have used Influenxio to quickly generate marketing campaigns for special occasions like Mother’s Day or Christmas. Influenxio is among a growing number of startups that are tapping into the “microinfluencer economy,” with others including AspireIQ, Upfluence and Grin.