Your Buyer's Journey is Now Online. Is Your Customer Experience Digital-First Too?
Now that digital events are truly the norm and buyers are doing even more of their research online, your CX needs to be digital-first. When people aren’t in front of you physically, it’s a bit more challenging to create such a personalized experience. The event (channel) and the track (content) are prime examples of how one can build a personalized customer experience online. While some may rely on a traditional Content Management System (CMS), a Content Experience Platform (CEP) that’s designed to promote engagement with your content can take on a starring role. Related: How Customer Experience is Defining the Success of any Business