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One year after raising seed round, PolicyMe launches digital life insurance product

PolicyMe, an insurtech startup based in Toronto, has officially launched its new digital insurance product, which allows Canadians to buy up to $5 million in life insurance coverage quickly and all online. Canadian Premier Life Insurance is acting as PolicyMe’s insurance carrier partner for the launch of this product, while an undisclosed global reinsurance company will split the policy liability with Canadian Premier. Founded in 2018, PolicyMe’s mission is to offer a simpler path to buying life insurance. Using PolicyMe, consumers can not only buy insurance policies but also see if they need to buy life insurance based on their health and financial situation. “That was one of the trends that we’ve seen in life insurance for years.

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