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Trax Raises $640M in Series E Funding

Trax, a Singapore-based computer vision company for brick-and-mortar retail, secured $640m in Series E primary and secondary financing. The round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc., with participation from new investors including OMERS and Sony Innovation Fund by IGV. The company intends to use the funds to invest in the team, extend its market leadership, and continue to scale its retailer business. Many of the world’s top CPG companies and retailers use the company’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide.

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