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Experian: Consumers prefer ‘invisible security’ to passwords

Perhaps it’s not surprising then, according to a new survey released by Experian, that consumers are embracing new methods of security that are physical and behavior-based. Indeed, according to the company’s 2021 Global Identity and Fraud Report, consumers did not rank passwords among the top 3 most secure ways to protect identity. The Experian survey included 9,000 consumers and more than 2,700 businesses spread across 10 countries. The push to end passwords is getting greater attention from the security industry, enterprises, and venture capitalists. In December 2020, Beyond Identity raised $75 million for its solution that uses digital certificates to replace passwords.

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