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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy – TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. It’s now led a $2.3 million funding round in PlayerData. Also investing in the round is Sir Terry Leahy, previously the CEO of Tesco, the largest British retailer. Edinburgh, U.K.-based PlayerData uses wearable technology and software tracking to give grass-roots and professional sports teams feedback on their training. Speaking to TechCrunch, Freeman added: “We think there are something like 3 million teams that are potential customers for PlayerData.

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