Why investors need to stop taking ‘warm’ intros
I’m an angel investor with a modest public profile as cofounder of Angel Academe. Most of the people who are in my trusted network, so in a position to make warm intros, don’t. They know that the best way into the Angel Academe pipeline (and onto my radar) is via our application form. The lure of the warm introI do understand the value of genuine warm intros for many investors. Commit to reading applications and responding — even if it’s a generic thanks, but no thanksSarah Turner is cofounder and CEO of angel investor network Angel Academe.