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Birds of a Feather: Why Lauren Rosenthal’s Recommendation App is Taking Off

Lauren Rosenthal, Founder and Chief Chick of Birdie, is leveraging the power of recommendations in decision making. As a process engineering expert, finding ways to streamline systems came naturally to Lauren. So she created Birdie, an app that helps users quickly find their next binge-watch using the power of friends’ recommendations. Unfortunately, a lot of people have tried and failed at the “friend’s recommendations” app concept because they’ve approached it as the latter. Having a full-time developer working on Birdie is critical to taking it to the next level, and that requires funding.

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