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E3 Rewind: Nintendo’s boring and bizarre E3 2008

Learn how easy it is for developers to add tournaments, event streaming, and VIP content – and monetize the fan experience. The company had developed a new strategy that targeted audiences that weren’t part of the core gaming demographic. Successes like Wii Sports and Wii Fit showed the viability of that plan. Nintendo opened with a Shaun White snowboarding game that used the Wii Balance Board peripheral and ended with Wii Music, maybe one of Nintendo’s worst first-party games ever. Jeff Grubb and I decided to watch this show again, almost 13 years after it first aired.

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