Soona raises $10.2M to make remote photo and video shoots easy – TechCrunch
When I wrote about Soona in 2019, the model focused on staging shoots that can deliver videos and photos in 24 hours or less. In some cases, the studio isn’t even necessary — Giorgi said that 30% of Soona’s photographers and crew members are working from home. Soona has now worked with more than 4,000 customers, including Lola Tampons, The Sill, and Wild Earth, with revenue growing 400% last year. Giorgi said that even as larger in-person shoots become possible again, this approach still makes sense for many clients. Giorgi also suggested that Soona’s approach has unlocked a “new level of scalability,” adding, “Internally at Soona, we really believe in the remote shoot experience.