Internet Brands to Acquire PulsePoint
Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. (WebMD), a leader in health information services for physicians and consumers, announced an agreement to acquire PulsePoint Inc., a leading technology company using real-time data to unlock and activate health insights. Internet Brands’ acquisition of PulsePoint accelerates its expansion into the healthcare marketing technology space, adding enhanced programmatic and data capabilities across its portfolio of companies, the statement said. As part of Internet Brands, PulsePoint’s technology will help deliver next generation, privacy-focused targeting and analysis for a post-cookie marketplace. The addition of PulsePoint will enable WebMD and Medscape to leverage combined competencies and scale to better serve clients, healthcare professionals and consumers even more comprehensively,” said Internet Brands and WebMD CEO Bob Brisco. “There is no other company better positioned for PulsePoint to join forces with than Internet Brands and its portfolio of iconic health media brands, including WebMD and Medscape,” said PulsePoint CEO Sloan Gaon.