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7 things startups should know about selling to banks

Startups feed on sales, but selling into banks and financial institutions is a different story. One bank does not fit allJust because you built a product for banks does not mean you can sell to every bank. Know that bank leaders talk to each otherGordon said there are many ecosystem-wide issues like cybersecurity or regulatory compliance that all banks need to think about. Mildenhall agreed and said that proofs of concept need clear success criteria, clear milestones, and clear direction about what happens after the proof is done. Startups need to think this way too, even if it’s counterintuitive to the startup mentality of scaling fast.

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