Zapier: Automation helped small businesses survive the pandemic
A new study from Zapier, which allows users to automate tasks for web applications, found that 63% of small businesses said automation helped them survive COVID-19. Software automation continues to grow and it enables workers to be more efficient, which gives humans time back to do things only people can do. Small businesses are already using technology to prepare for that reality: 66% say automation is now essential for running their business. In fact, nearly 70% of SMB employees say using automation software has helped them be more productive at work. Many SMBs are using automation to increase worker productivity and happiness, create efficient and scalable systems, and compete with larger businesses.