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The Path Less Travelled: How, Why, and When to Be a Covid-19 Buyer

One change worth noting, among many others, is the shifting landscape of the entrepreneurial space toward a buyer’s market. On the heels of a longtime seller’s market, COVID-19 has accelerated the development of a marketplace that is advantageous for the buyer, a change that’s been predicted for over two decades. Unfortunately, that alone doesn’t make things much easier for potential business buyers who are navigating the COVID-19 storm. In a January report, Forbes reported that the number of small business buyers that complete a transaction is roughly 1 in every 15 prospective buyers. Business buyer stock photo by SmartPhotoLab/Shutterstock

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