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Willful signs partnership with insurance giant Allstate following launch in Québec

Toronto-based Willful, which offers online will and estate planning, has launched a new national partnership with Allstate Insurance Company of Canada. The partnership will allow Allstate customers to access simplified estate planning tools in addition to Allstate’s existing products and services. Erin Bury, CEO and co-founder of Willful, told BetaKit the partnership is aimed to increase the distribution of Willful’s offering. RELATED: Willful acquires competitor WillowBee as it prepares for expansion to new provincesIn March, Willful also launched its estate planning platform in the province of Québec. The Willful platform is now available in almost every province in Canada, aside from Newfoundland and Labrador and Prince Edward Island.

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