Personal skin problems leads founder to launch skincare startup Nøie, raises $12M Series A – TechCrunch
Inspired by his own problems with skin ailments, tech founder Daniel Jensen decided there had to be a better way. So, using an in-house tech platform, his Copenhagen-based startup Nøie developed its own database of skin profiles to better care for sensitive skin. Nøie’s customized skincare products target sensitive skin conditions including acne, psoriasis and eczema. In a sense, any new company that emerges in this space are peers to us: we’re all working together to intrinsically change how people choose skincare products. When you look at technology, online, and all our apps and everything, we got so smart in so many areas, but not when it comes to consumer skin products.