Widen: Brands struggle to use product data to its fullest potential
Although marketers consider product information critical to establishing trust and driving sales online, they struggle to use this information to its fullest potential, according to a new report from Widen, maker of digital asset management and product information management software. Product data establishes trust, while product marketing assets and content drives sales. Nearly 50% of respondents said product data is the information type that has the biggest impact on customer trust. These different types of product information appear to offer a superior buying experience when they are presented together rather than in isolation. Read the rest of Widenâ€™s research at 2021 Widen Connectivity Report: Connecting the dots between marketing, information, and customer experience.