Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers – TechCrunch
Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. This idea is rooted in a fundamental misunderstanding of what happens in a Google algorithm update — and a fundamental misunderstanding of Google. However, in Google’s case, they are called “major algorithm updates” instead of just product updates. You are now armed with the knowledge of exactly what a Google algorithm update is. If your site serves the user, it will be immunized from algorithm updates designed to protect the search experience.