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Your Guide to Pricing in 2021: 5 Effective Models to Consider

Agile PricingAgile pricing is the ability to adjust your pricing strategy and tactics in concert with changes in the market, or even ahead of them. An example of agile pricing is dynamic competitive pricing in e-commerce, or surge pricing for rideshare companies. Planful PricingWhat I mean by planful pricing is that pricing must be considered early on in the product development process. Freemium PricingFreemium pricing is a pricing strategy in which a product or service is free but money is charged for additional services. Churn is a killer for SaaS businesses, so pricing strategy and tactics should seek to discourage churn.

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