The four things European founders scaling to the US must know
I wasn’t ready for the culture shock that is the United States’ high-powered, no-nonsense lifestyle. These are my four tips for European entrepreneurs to recalibrate and successfully make the move to the United States:1. Whatever your product, you’ll need the necessary permits, which could mean modifying your offering. Whatever your approach, you’ll need incentives that thank people for working with you from the beginning. There’s also an assumption that leaders provide training and a hands-on approach to personal development, so you’ll need to integrate these processes into employee working hours.