Privacy Changes Will Force Adtech Landscape To Adjust
0 Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy. Bracing the industryWhile the changes just recently went into effect, adtech companies — especially those in mobile — were not caught off guard. In October, Vungle also bought Los Angeles-based AlgoLift — which relies on anonymized data and delivers “a unique solution to Apple’s upcoming iOS-related privacy changes,” the company said in a release. Harder road ahead for someHowever, not all companies will be able to overcome the privacy changes through deals, data and new tech. While Bondy believes Apple’s rollout of the privacy changes was “clunky,” with timelines changing, he understands the dilemma.