BharatPe Acquires Loyalty Platform Payback For $27 Mn
BharatPe says the acquisition is part of its strategy to build a network of over 20 million small merchants by 2023. It will also enable the company to enhance its value proposition for the merchant partners. This team will be expanded to also work on the loyalty program for the 6 Mn + merchants of BharatPe. According to the company website, Payback members can earn and redeem PAYBACK Points at the platform’s in-store and online partners which include groceries, fuel, entertainment, travel, apparel brands, and more. “With the acquisition of PAYBACK India, we will be able to add a whole new dimension to our merchant value proposition.