After 30 years, ‘Crossing the Chasm’ is due for a refresh – TechCrunch
Why is it that in recent years, wild-eyed optimistic VCs and entrepreneurs keep undershooting market size across the tech and innovation sector? Despite our exuberant optimism, we keep getting the potential market size wrong. A glaring example in our investment portfolio is database software company MongoDB. Another example is Veeva, a vertical software company initially focused on the pharmaceutical industry. Veeva was a pioneer in “vertical SaaS” — software platforms that serve niche industries — which in recent years has become a popular category.